Our Story
More Than a Shoe Store. We're Your Footwear Experts.
At ShoeLab, we believe the right footwear can change the way you move through your day. Since 2012, we've helped customers find better-fitting footwear, personalized orthotic solutions, and the confidence that comes from knowing their feet are being properly cared for.
Today, ShoeLab brings together professional footwear fitting, Certified Pedorthist expertise, custom orthotics, foot-health solutions, and run-specialty experience to help you find footwear that works for you.
Our Story
What started in 2012 as Fit My Feet was built around a simple idea: people shouldn't have to settle for footwear that doesn't work for them.
Over the years, we've grown from a comfort footwear and orthotics business into a broader footwear destination focused on fit, foot health, movement, performance, and personalized solutions.
In 2026, Fit My Feet became ShoeLab.
The new name reflects the evolution of our business and the many ways we help people find better footwear. From everyday shoes and sandals to running footwear, custom orthotics, Medicare footwear, and shoe modifications, ShoeLab brings different areas of footwear expertise together under one roof.
While our name has changed, our commitment hasn't:
Listen to our customers. Understand their needs. Find the right solution.
That's what ShoeLab has always been about. Why we're called ShoeLab.
What Makes ShoeLab Different?
Finding a shoe shouldn't be a guessing game. At ShoeLab, we combine footwear knowledge with professional expertise to help customers make informed decisions about what they put on their feet.
We Look Beyond Your Shoe Size
A shoe can technically be the right size and still be the wrong shoe for your feet. We consider factors such as foot shape, width, arch height, movement, activity, and personal preferences when helping you find the right fit.
We Bring Professional Expertise
Our team includes Certified Pedorthists and trained footwear specialists who understand the relationship between footwear, foot mechanics, comfort, and mobility. Meet the team.
We Offer More Than Shoes
Sometimes the right solution is a different shoe. Sometimes it's an insole, custom orthotic, modification, or another personalized solution. We're able to look at the bigger picture.
We Take the Time to Listen
We don't believe in putting everyone into the same shoe or recommending a product simply because it's popular. We start by understanding you.
We Want You to Understand Your Fit
Our goal isn't just for you to leave with a new pair of shoes. We want you to understand why that footwear, orthotic, insole, or modification works for you.
Our Mission
To provide the highest level of customer service through shoes and orthotics. To value our customers and give them the proper fit to live healthier and more comfortable lives.
Our Vision
We will maintain a leadership position in the Sioux Falls area by making high quality, innovative orthotics attainable to all by offering them at a good value through broad distribution. We will deliver the highest level of service to meet our customers' needs, forming a true partnership and preferred supplier relationship with clinics and doctors.
We will strive to exceed our customers' expectations through continuous improvement and challenge our entrepreneurial mindset in getting things done better every day.
Our Values
Our values are driven by the desire to operate with the highest standards of integrity, developing trust with our customers, partners, and peers. We treat others with respect, integrity, and reliability in everything we do.
We empower our employees to make a difference by living our caring culture and striving to improve every day. Through teamwork, accountability, and dedication to service, we aim to create a positive experience for every customer who walks through our doors.
At ShoeLab Orthotics & Footwear, everything we do is centered around helping people move comfortably, stay active, and live better lives through the right footwear and support.
Our Services
Shoe Fittings
A proper shoe fitting is one of the most important steps in improving foot comfort. Our team takes the time to understand your needs, evaluate how your shoes fit, and recommend footwear that provides the right balance of support, cushioning, and stability. Run-specialty fittings · Golf shoe fittings
Custom Orthotics
Custom orthotics are designed to support the natural alignment of your feet and improve overall comfort. Our team can help determine if custom orthotics may benefit you and guide you through the process of finding the right solution. Learn more
Repairs/Modifications
In addition to footwear and orthotics, we offer select shoe repairs and modifications to help improve fit, comfort, and functionality. These services can include adjustments to accommodate orthotics, minor repairs, or modifications designed to better support specific foot conditions. Learn more
Foot Pain Solutions
Our team works with customers experiencing a variety of foot-related issues. By combining our knowledge of footwear, orthotics, and foot anatomy, we help identify solutions that support better comfort and mobility.
Professional Guidance
Our staff includes Certified Pedorthists and trained footwear specialists who understand the relationship between footwear and foot health. Through personalized service and professional guidance, we help customers make informed decisions about the shoes and orthotic solutions that best fit their lifestyle and needs.
Online Shopping
Customers can also browse and purchase footwear through our online store, making it easy to shop from anywhere while still accessing the quality brands and comfort footwear available at ShoeLab Orthotics & Footwear. Our website allows customers to explore available styles, sizes, and options before visiting a store or placing an order. Shop now
Step Into Comfort, Walk with Confidence
Location: 3534 S. Western Ave, Sioux Falls, SD 57105
Phone: (605) 274-0138 · Fax: (605) 274-0139
Email: info@shoelabusa.com