Why We're Called ShoeLab
Every pair of feet is different. That's the idea behind our name.
Where we came from
Our story started in 2012, when Fit My Feet opened its doors in Sioux Falls with one goal: help people find footwear that actually works for their feet. Over the years we joined forces with our sister store, Runner's Block, bringing run-specialty expertise under the same roof as custom orthotics, therapeutic footwear, and shoe modifications.
In 2026, we brought it all together under one new name: ShoeLab Orthotics & Footwear. The name changed, but the care you've come to count on didn't.
Locally owned, right here in Sioux Falls
Our store has changed hands a couple of times over the years, but one thing has stayed the same: we're locally owned and operated. Our goal is simple. We want to build the best shoe store in the world, right here in the best city around, Sioux Falls, South Dakota.
Our mission
Listen to our customers. Understand their needs. Find the right solution.
It sounds simple, and it is. Every fitting starts with a conversation. We want to know where it hurts, what you do all day, and what you're hoping to get back to, whether that's a morning run on the Sioux Falls bike trail, a long shift at work, or an easy walk around Falls Park.
What we're working toward
- Expert care for every customer. Personalized fittings from Certified Pedorthists, not a quick guess at your size.
- The right solution, not the priciest one. Sometimes that's a new shoe. Sometimes it's an insole, a custom orthotic, or a simple modification to a pair you already love.
- Help that reaches beyond our walls. Custom orthotics mold kits and Zoom consultations mean we can help you even if you can't make it to the store.
- A healthier, more active Sioux Falls. We believe happy feet keep our community moving.
- [Add any other goals you want to share]
Come see us
Stop by our store at 3534 S Western Ave in Sioux Falls, call us at (605) 274-0138, or book an appointment. We'd love to help you find your fit.